You've built a CRM product that an OEM wants to roll out across 400 dealers. The OEM signs. Everyone's excited. Then, your team asks the obvious question: how do we actually get the dealer data into the platform? Each of those 400 dealers is running a different dealer management system (DMS). Each one holds customer records, vehicle history, and service data your product needs to function. None of it flows automatically to anyone...
Summary:
A car dealer generates a ton of operational data, like: customer names, contact details, vehicle purchase history, service and repair records, finance and insurance transactions, and parts inventory. Just to name a few. All of it flows through the dealer's DMS, the software system that runs daily dealership operations.
Two types of organizations want access to this data. Vendors (including CRM platforms, marketing tools, digital retailing software), and equity mining tools. Both need dealer data to power the products they sell to dealers. OEMs, including manufacturers like GM, Toyota, and Stellantis, want visibility into what's happening across their dealer networks for program management, compliance, and customer retention.
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