The dealership database can be a very powerful tool, but careful planning on enhancement and reporting can provide an even greater impact for the dealership.
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More and more of the leading DMS providers are moving towards certified integration programs, touting falsely added security features and warning of dangers in allowing third parties access to DMS data.
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The business model is changing in our industry and big data is leading this charge. Dealers find themselves in a position to control data in a cost-effective manner
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It might sound simple, but this philosophy has helped us grow to serve more than 15,000 automotive retailers and nearly 500 third-party vendors since we founded Authenticom back in 2002.
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