Why Authenticom: Accelerating growth through data innovation
When asked what excites him most about joining Authenticom at this point in its growth journey, Chad emphasized the opportunity to apply his expertise: "The ability to leverage my experience with big data and AI to provide Authenticom the ability to scale the business more rapidly." This focus on scalability through innovation sets the tone for his strategic approach to product development at a pivotal time for the company.
A commitment to customer-centric products
Chad brings a pragmatic perspective to product strategy shaped by his extensive industry experience. "With experience comes the ability to not only identify emerging services and solutions to better position our products," he explains, "but also the ability to deprecate and sunset parts of our portfolio to reduce technical debt leading to better, more responsive solutions for the clients we support." This balanced approach—knowing when to innovate and when to streamline—demonstrates his commitment to maintaining an efficient, client-focused product ecosystem.
The future of automotive data
Looking at industry trends, Chad identifies machine learning and genetic algorithms as key drivers shaping automotive data solutions. He envisions these technologies "providing decision support scenarios leading to more predictive outcomes" that will ultimately delight clients.
When discussing AI's transformation of the industry, Chad points to a specific area ripe for innovation: "I see AI/ML being incredibly influential in attribution–that is, the ability to trace back buyer behavior and click events in both the sales and service retail environments. Right now the visibility into attribution lacks the precision present in more commoditized sales and service processes."
Leadership philosophy:
“Autonomy with an equal dose of accountability."
Chad describes his leadership style: "You'll be given enough rope to either wrangle something in, or lasso your own feet."
He also shares a guiding principle that defines his approach to team building: "If you work yourself out of a job, you'll never be unemployed." This philosophy extends to how he views client solutions, focusing on providing "clicks not code" to simplify the management of integrations Authenticom has developed over its nearly two decades of operation.
Vision for the future:
From complex to streamlined
Looking ahead five years, Chad envisions a transformation in how Authenticom delivers its services: "Our syndication products will require far fewer people to support/maintain as we shift our focus from traditional SFTP syndication to API-centric services made possible via the framework being developed by Motive Retail."
This transition represents a fundamental shift toward more efficient, automated solutions that align with his innovation philosophy of not "building complexity at the expense of employment assurance." Instead, he aims to "provide the Business (Sales, Marketing, Operations) the keys to drive the business faster and further with less IT vs more."
Beyond the office
On a personal note, Chad revealed a musical talent that might surprise his colleagues: the first stringed instrument he learned to play was the violin!
As Authenticom enters this new chapter with Chad at the product helm, his focus on streamlining operations, embracing AI-driven solutions, and empowering business teams promises to accelerate the company's growth while delivering increased value to clients across the automotive industry.
If you’d like to see Authenticom and Motive in action, chat to a member of our team today.
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