Email Data

Email is the most cost-effective communication channel and the best way to monetize customer name files. Authenticom, the largest appender of email addresses with the highest email append match rates in the Automotive Industry, uses its leading Email Data Services to provide new and valid email addresses to leading companies in the Automotive Industry and beyond.

Email Append Services

We leverage proprietary Email Append technologies to deliver the highest and most accurate match rates possible. The Authenticom email data set contains more than 750 million records. All email addresses in the Authenticom database are unique, permission-based, and CAN-SPAM compliant. The matches Authenticom provides are based on name and address at the individual (full name and address) or household match levels (last name and address).

Email Append INPUT

Email Append Input

Email Append OUTPUT

Email Append Output

The Authenticom Email Append Process

1

Authenticom receives your file (tab, comma, or pipe delimited) via FTP including:

  • Dealer ID
  • First Name
  • Last Name
  • Address 1
  • Address 2
  • City
  • State
  • Zip
  • Phone
Email Append Process
2

Next, we run the file for initial matches against our proprietary data set using individual matching logic.

3

Pending your approval, we send a broadcast letter(s) to acquire CAN–SPAM compliant records. During the 5-day broadcast, we collect all of the opt-out records. After the broadcast, we deliver the results to you in a zip file containing:

4

If files need to be updated in the DMS, we then begin the Push Back process.

5

Finally, Authenticom sends a summary report of the Email Append results to you.

Email Validation Services

With poor data entry and people frequently changing email addresses, keeping email data clean and up-to-date can be a significant challenge. Authenticom’s Email Validation Service is the source for ensuring your email addresses are accurate and deliverable to help improve email marketing success.

The Authenticom Email Validation process eliminates invalid addresses and effectively reduces the number of "hard bounces” on transmission. This process helps protect the broadcasting IP from domain level filtration and IP “blacklisting.” Authenticom takes essential steps to provide the most accurate Email Validation Service that fully complies with Federal standards and regulations.

  • Identify which email addresses are deliverable or undeliverable
  • Reduce email marketing costs
  • Maintain a positive ISP/Domain reputation
  • Improve data quality
  • Increase the accuracy of marketing metrics

Advanced Verification Techniques

Our Email Validation service uses the most efficient and accurate way to check an email list without tying up any of your own resources. For each address, Authenticom:

  • Verifies the syntax
  • Confirms the domain of the address exists
  • Confirms the domain can receive email
  • Verifies the mailbox exists at that domain

The Authenticom Email Validation Process

1

Authenticom receives your file (tab, comma, or pipe delimited) via FTP including:

  • Dealer ID
  • Email
  • First Name
  • Last Name
  • Address 1
  • Address 2
  • City
  • State
  • Zip
  • Phone
2

Next, we run Email Validation on the file which includes: 1) Removing records with incomplete email address or syntax errors (e.g., john.adams#authenticom.com), 2) Ensuring domains exist, and 3) Pinging the IP address (without sending an email).

3

Results from the Email Validation process are then provided to you in a zip file, including:

Good File (Final): Email addresses that are validated and do not contain any syntax errors
Bad File (Bounced): Email address with syntax errors or invalid email addresses

4

If files need to be updated in the DMS, we then begin the Push Back process. Email addresses from the bounced file are then removed from the DMS.

5

Finally, a summary report of the Email Validation results is provided to you.

Reverse Email Append

From a single email address, the Reverse Email Append data service can provide First and Last Name, Address, City, State, and Zip. Reverse Email Append is powered by a database of over 750 million records containing both business and individual email addresses.

The Benefits of Reverse Email Append

Unlock the potential of every email database by being able to increase the number and quality of customer and prospect touch points through Reverse Email Append. The Authenticom Reverse Email Append data service enables your company and service provider clients the ability to:

  • Personalize marketing messages by identify names belonging to an email address
  • Increase touch points by adding a postal address to email records
  • Start transaction processes immediately